This article is mostly a response to fellow Nirmukta coordinator Lije's post on his blog, stating why he is giving up ridicule as a strategy for promoting freethought.
It is certainly true that the case for ridicule has been made previously without sufficient nuance. But I do believe it is one of the many behavior-altering tools that can be very effective, if used properly in the proper circumstances. Here's a point by point argument in support of that thesis.
1. We're technically talking about ridiculing ideas, not people. Although this is not how people always behave, this is what I'm advocating for. There is plenty of precedent here, and a fair amount of consensus among freethinkers. Any attempt at attacking people is inconsistent with this ideal.
2. Feelings of contempt for another human being, which the passage from the article in Naturalism.org talked about, involves a very different set of emotions from, as a society, ridiculing wacky ideas that individuals may have. I am of the view that in certain circumstances the humane thing to do is to ridicule a terrible idea, while acknowledging the humanistic implications of the naturalistic worldview when it comes to the individual who professes belief in said idea.
3. In elevatorgate, the major reason for the intensification of animosity was personal attacks and accusations. Although I am in complete agreement that this is undesirable, both ethically as well as from a political standpoint, it is not the same thing as simply ridiculing bad ideas. Again, the line is not always clear, but its there in a fuzzy way, like it usually is when demarcating most such socially validated concepts.
4. There are cases where Dawkins and Hitchens got to those who were clearly on the "other side". I do agree that much of what they do goes towards rallying the troops- the in-group. However, this is not necessarily a bad thing overall in terms of promoting freethought. For example, 20 years ago someone disillusioned with religion would probably have just stopped worshiping and got on with his/her life, going along the path of least resistance. Today, a good proportion of such people are likely to get involved in criticizing religion's regressive influence on our society, working to address discrimination against the non-religious, and participating in secular activities/events celebrating science and reason. On the whole, ridicule of, frankly speaking, ridiculous ideas, is good for a healthy society.
5. Now, I do agree that there are circumstances/individuals where ridicule will not work. But I'm not advocating ridicule alone. People are different in what motivates their behaviors and to what extent. I just see ridicule as ONE of the tools by which people manage the distribution of ideas through society (or, looking at it another way, its just one of the ways in which memes propagate themselves). There are others, and which ones are most effective will depend on the individual and the circumstances.
6. One way ridicule works to propagate ideas is by showing individuals (often subconsciously) that the idea being ridiculed is socially unpopular. That is, you are creating a social cost to believing in that thing. Its a strategy that political campaigns and ad companies use very effectively- a way of using social desirability bias to work for you. Again, of course, it will not work on all people.
7. On a more wide-reaching level, a culture of ridiculing bad ideas helps break the unquestioning rigidity of faith. Comedians do it all the time, usually getting even believers to agree with them that a literal reading of scripture is just plain silly and laughable. In the long run, numerous small steps making blasphemy and other forms of ridicule acceptable in society can help sideline religion. On the flip side, there are extremists waiting to pounce on every perceived "offense". However, I feel we're on the right side of history.
8. We should also keep in mind that ridicule and rational refutation of bad ideas are not mutually exclusive. In fact, they often go very well together. For example, Sam Harris' brilliant analogies in his End of Faith demonstrate very well the logical incoherence of faith in god by comparing it to faith in any equally ridiculous idea. Pascal's Wager has seldom been refuted more vividly or memorably than by Dawkins when he referred to Poseidon and the Great JuJu up the Mountain. The concept of 'burden of proof', deciding on which side of the debate the onus towards providing evidence lies, has been written into the mainstream popular narrative, conjuring up images of a flying teapot, an invisible pink unicorn, and his noodlyness, the Flying Spaghetti Monster!One approach to adopting a strategy of directed ridicule might be to actually study it using the tools of science, to gauge what level of ridicule is useful, under what circumstances and to which demographics. There isn't any evidence that ridicule of religious ideas is more hurtful to believers (from the humanistic point of view) or counter-productive to our cause (from the promoting freethought point of view), than aggressive and rational criticism of dangerous, bigoted and often inhumane religious ideas. In the end, it is the false dichotomy that I think we must avoid when it comes to promoting freethought.
There are areas of nuance where we can agree. For instance, when someone who is capable of rational thinking is at the point of coming around to seeing the logic of the naturalistic worldview, it would probably be unwise to ridicule the remnants of his/her religious beliefs. But when, to take another example, a group of people are willing to kill someone for simply drawing the image of their prophet, it is clear that such violent opposition to having the ideas ridiculed is actually a defense mechanism employed by the religion itself, and needs to be dealt with before any rational conversation with room for doubt can be entertained.
Reason and ridicule are both essential in promoting freethought. Perhaps just as there are different types of believers for whom different approaches are required, there are different types of freethinkers suited for adopting different strategies. I think such a pluralistic approach makes sense in a pluralistic social context.





